Types of Persuasive Speeches
Different types of persuasive speeches are determined by its content and the subject matter at
Given a persuasive speech topic, it may fall under any of these three categories:
• Value Persuasive Speech
These types of persuasive speeches are based on the morality of an issue, for instance,
aversion of taxes and whether it is justified. These are speeches that would require one to
appeals or information and the criteria for judgement. The speaker must let the audience believe
takes that particular rule od deciding what is wrong or what is right. Most of the time this
type depends with
the cultural view of ethics, defining what is culturally acceptable and what is not.
• Policy Persuasive Speech
These kinds of speeches address key policy issues. They are mostly delivered by those in
government or those who are vying for political office to convince an audience to either
support or reject a policy or candidate. Speeches delivered during presidential
campaigns by candidates of both sides may fit the criteria for policy persuasive speeches.
• Factual persuasive speech
This type of speech focuses on the truth in a topic and usually, is backed by evidence.
For instance, a student can try to persuade his audience that there is life on Mars and
with evidence to back up this claim; it becomes a factual persuasive speech. There are different
types and ways that can
be used to identify if something is factual or not. This depends with the basic methods that
helps to explain
or convince the audience. they include, historical controversy that tries to show something is
true from the historical records created.
Another basic is the question of the present existence which is an obvious situation that shows
that actually something is currently happening.
Finally, there is a situation that brings about prediction that something will happen in future.
The speaker should be able to make sure that he/she
has a research or supporting evidence that his theory is right and that the audience would be
waiting on the same thing to happen.
The persuasive techniques that you can use to convince an audience depend on the type
of speech that you have and the persuasive essay topic at hand. Some of the major persuasive
• Appeal to reason and logic/ logos
This is an appeal to the audience’s intellect. For instance, when talking about the issue of
climate change, you can tell the audience about changing weather patterns and the
greenhouse effect and how these have implications for climate change. You can then use this
as a basis to explain why we need to combat the situation.
• Appeal to emotion
This is also known as pathos. If you use this technique to convince your audience in light of a
speech topic, you can make them feel sad, angry or happy to help your case. For instance, if
is aimed at making people donate towards a charity in foreign countries, you may tell the
their contribution may help take a child off the street and into a proper school with at least a
meal a day.
• Appeal to ethics/morals/ethos
. If you turn to your audience’s sense of morality, it may help your case. For instance, killing
the laws of the land and is immoral in all senses.
The techniques mentioned above have passed the test of time as speakers from as far back as the
times of ancient
Greece used these techniques to convince audiences. Sometimes, these techniques are used in
to achieve maximum effect. Some other types of appeal that may not be as affective but can be
used as well include:
• The concept of plain folks
Sometimes, people like politicians win the trust of the public because they choose to behave like
They simply go out to the field and help communal workers collect garbage. By appearing as an
average Joe in your
speech, you can convince the audience. You can do this, for example, by using real life examples
in your speech
to show that you are connected to the reality.
• Rhetorical questions
. Rhetorical questions do not only draw attention to the persuasive speech topic but also help
think alongside the speaker.
By repeating patterns or information, you get to drive a point home, and the audience is
likely to believe you.
Tips for writing a good persuasive speech
• Strong openings
A strong opening will have the audience on the edges of their seats. Start off your speech with
that will grab the attention of the audience then quickly link yourself and the topic with them.
It may also help to explain your credentials or goals and give them an idea of what you hope to
• Persuasive evidence
. As discussed above, you can use various strategies to persuade your audience. However, ensure
your points stay logical and flow smoothly and that your sources are credible.
• Address opposing parties
This is not a chance to trash opposing views. Explain objectively instead and use
the techniques mentioned above to convince them otherwise.
• As you conclude, use your main points to bring in a call to action especially
if you were trying to lobby support for a certain course.
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